IVE is back with a fierce and confident new single. On the afternoon of March 20th, the group released a short 10-second video on social media, teasing their first full-length album “I’ve IVE” and previewing the lead single “Kitsch.” The video showcased the members’ charismatic presence, exuding power and confidence while repeating the catchy phrase “Kitsch.”
The addictive and intense preview left a lasting impression on fans, who eagerly anticipated the official release of the track. The group announced that “Kitsch” would be available on major music streaming platforms starting March 27th at 6 pm KST.
IVE has already proven their success with hit tracks like “Eleven,” “Love Dive,” and “After Like” since their debut. This upcoming album marks their first full-length album and promises to showcase a bold and daring new direction for the group.
In addition to the album release, IVE will also be dropping their second single “I’ve IVE” on April 10th at 6 pm KST, further exciting fans with their highly anticipated return.