Chanel’s new face for the iconic Chanel 22 bag is none other than their ambassador, Jenny. She follows in the footsteps of Lily-Rose Depp, Margaret Qualley, and Whitney Peak, representing the modern generation. Photographer Inez and Vinoodh collaborated on the campaign, showcasing Jenny’s personality and taste.
Jenny embodies the contemporary elegance of the Chanel 22 bag, and shared her thoughts on the campaign: “Inez and Vinoodh call me ‘My Girl.’ They treat me like an ordinary girl, not the spotlight-grabbing Jenny. In this campaign, I think I showed who I really am.”
The fourth episode of the campaign features Jenny’s narration, taking viewers on a journey through a day and night full of life and energy with the Chanel 22 bag. Each episode of the campaign features muses from different cities, with Jenny representing Seoul.
Chanel is an icon that transcends time, inspiring Jenny with its history and grace. She shared her thoughts on the Chanel 22 bag: “The Chanel 22 bag is both beautiful and practical. It comes in various materials and sizes, adding a chic touch to any look. You can take it anywhere! Whether you’re meeting friends, taking a stroll, or heading to work.”
The campaign captures the unique story of Jenny’s life, perfectly embodying the essence of Chanel. It was another moment where Chanel and Jenny shared their vision.