For those who love Twinkies that much, here’s great news for you – Twinkies cereal is coming in the market next month. This all-time favorite for a lot of us replicates the design of the twinkies itself – twinkies cereal!
These cereals will come in oblong shape and golden in color, which promises us a taste of its initial sweetness in every bite. Post and Hostess announced on Wednesday.
The brand manager, Josh Jans. said: “We think fans will find that it not only tastes great with milk but also outside the bowl.” Twinkies have been out since the era of world full 2.
During the Great Depression, these Hostess brands have become very popular. Some other treats like Ding Dongs and Ho Hos were treats people can’t get over. In the 1950s, Twinkies became so popular most notably among the children because of its sponsorship “Howdy Doody,” a television show.
There is even an urban legend about Twinkies not getting bad even for several years. These have been part of the lunch boxes and stocking up of food in bomb shelters. Historically, these Twinkies were places in the millennium time capsule of the nation in 1996. These seem to be go-to snacks for a lot of people in the olden times.
Although time may have changed now, there is a trend for healthy eating, and labor troubles were over in the country. The company, Hostess, filed for bankruptcy in 2012 and was only brought back into the market with some cash help from different private equity investors.
With the help of both companies, Post Consumer Brands and Hostess Brands, LLC they are creating these historical and iconic Twinkies brand into the cereal aisle in supermarkets nationwide. This collaboration will emulate the authentic sponge cake except for its crunchiness level.
Is it going to taste the same as what we know?
The company’s focus was to make sure that every consumer would get the same taste with each bite.
Jans added, “Knowing that taste remains the No.1 purchase of driver of cereal, we conducted multiple consumer tests, and the new Twinkies Cereal delivered. We think fans will find that it not only tastes great with milk but also outside the bowl.”
Post-Consumer Brand’s senior director, Meredith Saffron, said, “When thinking about what was next, Twinkies was the most logical choice. Knowing how much excitement was generated when the Twinkies snack cake made its comeback in 2013, we knew fans would love a cereal version of this beloved snack.”.
Hostess increased its stock by 2.8 % on Wednesday while Post Consumer gained 1%. This is not the first-time companies collaborate. Early this year, a collaboration between Hostess’’ Honey Bun and Donettes came up also in the version of cereals.
After a year of hiatus, these comebacks are a big hit in the country. Twinkies cereal will be indefinitely gracing the supermarket shelves and would be in time for the merriment season in December. Who knows Ho Hos and Ding Dongs might also make their way into your bowls in the future?
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