SM Entertainment’s K-pop rookie Aespa has been selected as the Givenchy brand ambassador. This is the first time that a K-pop artist has been selected as an ambassador of Givenchy, and it is also unusual for a group to be selected. Matthew M. Williams, creative director of Givenchy said, “When I first saw aespa, I was overwhelmed by the energy each member had. Karina, Giselle, Winter, and NingNing showed the firm individuality and style naturally connected to Givenchy’s emotions as well as a group. The fashion of aespa means their individuality.” he said of the selection of ambassador.
Aespa will showcase the collection and the main lines of Matthew M. Williams in 2021.