(PRESSREELS) Big Hit Entertainment has launched “TinyTAN,” a character modeled after the seven members of its group BTS.
Big Hit IP (Intellectual Property Rights) announced the launch of BTS character Tinytan on August 10, saying, “Tainitan reflects not only the characteristics of BTS members, but also the message of good influence, empathy, and healing that music and performance have delivered.”
In October last year, the beta version was first released through a preview video of BTS’s “IDOL” stage, and since then, Big Hit IP has completed its own planning, character development, and animation production.
BTS It is based on a world view that crosses the real world through “Magic Door” with the concept that a second self has been expressed and became a character.
Big Hit IP explained, “It is evaluated by ARMY (fans) to show a high ‘sync-rate’ by expressing each member’s signature pose, usual habits, and intimacy between the members in detail.”
Big Hit plans to introduce Tiny Tan as figures, pansy products, and media contents in the future. Fan commerce platform Weverse Shop is going to release a Tiny Tan-themed product and release a follow-up to an animated video with a new story within this year.
Big Hit said, “Like the message of hope and consolation delivered by BTS, BTS’s second self, Tinytan, will also visit fans in various forms as a healing content to support everyone’s dreams.”