Lisa, a member of the group BLACKPINK, is drawing keen attention as she has been selected one after another as an advertising model for a global brand and a Chinese conglomerate.
According to her agency YG Entertainment on May 13, BLACKPINK’s Lisa has signed a contract for a Chinese local advertising model for P&G Downey fabric softener products, a global daily-use brand, to launch a full-fledged promotion.
It has also signed a new advertising model contract with one of China’s largest dairy brands and is set to shoot.
In addition to the two companies, love calls to Lisa are surging in various industries in the Chinese market, YG Entertainment said.
Lisa’s craze in China is unusual. Lisa captivated the continent as a member of the world class girl group Blackpink, which represents the Korean Wave, and a talented artist.
Her global popularity, unrivaled dance skills, bright and lovely image, exotic features and fashion sense have become the talk of the town, making her a “wannabe star” for young Chinese people.
In particular, Lisa has been receiving great acclaim for her appearance as a dance mentor on audition program “Youth with You2,” which is being aired on the famous Chinese platform iQIYI.
Shortly after every week’s “Youth with You2” broadcast, Lisa’s name captured the top spot in Weibo’s real-time search keyword, proving Lisa’s buzz.
In fact, Lisa’s global influence is strong. She has an overwhelming number of followers on social media such as Instagram and Weibo. The number of followers on SNS is known as one of the measures of popularity, credibility and influence.
Lisa’s Weibo account easily surpassed 5 million followers in a short period of time, with Instagram followers surpassing 32 million. It is the largest number of Korean active entertainers and one percent of the world’s total.
Attention is also being paid to whether Lisa’s move will serve as a stepping stone for local stars to reopen the Chinese advertising market.
Earlier, G-Dragon, a member of the group Big Bang, an artist from the same agency, signed an advertising model contract with mainland Chinese brand Chappi and fired a flare. It was the first time since 2016 that a famous Chinese mainland brand has publicly promoted a Korean Wave star as a local advertising model. Lisa opened the door as a K-pop female artist.
Meanwhile, BLACKPINK, which includes Lisa, reported her participation in Lady Gaga’s new album, which will be released on May 29, raising expectations for a comeback. BLACKPINK is also currently in the midst of preparing for its new album.