Maybelline New York selected K-pop artist ITZY as a new global model and released a campaign video and pictorial worldwide on March 31st.
ITZY is loved by the fans for their hit songs such as ‘ICY,’ ‘WANNABE,’ and ‘Not shy.’
ITZY’s slogan “All in us” represents ITZY’s spirit of spreading confidence through their music.
Trisha Ayyagari, The CEO of Maybelline New York, said, “I am very pleased to be with ITZY as a global model of Maybelline New York. ITZY’s uniqueness and each attraction of five members are expected to create a synergy effect between us.”
ITZY expressed expectations, saying, “As we are a fan of Maybelline New York and became a muse, we will be able to share ITZY’s positive energy with the fans around the world.”
Also, they expressed their ambition, “We want to show ITZY’s new and diverse challenges through activities with Maybelline New York,
as well as we cheer for everyone to find confidence in oneself with ITZY and Maybelline New York.”
Together with Maybelline New York, ITZY is expected to showcase trendy products with sensational makeup looks, that shows each member’s personality.