The ‘Jeroboam Dom Perignon Rose 2005 Limited Edition’ was launched, where pop star Lady Gaga and champagne house ‘Dom Perignon’ met.
She launched a “sculpture” concurrently with her limited-edition wine, created in collaboration with fashion director Nicola Formichetti. The 110 sculptures completed in this way will be displayed at various flagship stores in Dom Perignon and will be sold privately in the future and delivered to the Lady Gaga charity, the Bon This Way Foundation.
Lady Gaga conducted a photoshoot under the theme of ‘The Queendom’ with world-renowned fashion photographer Nick Knight for the Dom Perignon campaign photography. More collaborative works with Dom Perignon will be released over the next two years. The Dom Perignon 2010 Vintage and 2006 Rosé, which are collaboratively conducted, will be released this fall.