If you want to bring back those nostalgic feelings during the holiday season, then you better watch out for the comeback of Toys R Us.
Two permanent branches will be opening soon in New Jersey and in Houston.
Many might have recalled that Toys R Us was forced to close all of their stores and liquidate their inventory.
Toys R Us Relaunch Plans
Tru Kids teamed up with Target to relaunch online retail for Toys R Us. Tru Kids is a parent company of this giant toy store. In February, the former executives from Toys R US announced its startup.
The first store will have 6,000 square feet and would have staff who are pros in different kinds of toys. They are trained to be knowledgeable about the toys and who could better assist the kids and parents with their dilemma.
Likewise, they would also help shoppers with online retail if they don’t find what they are looking for in the store. In the future, these stores would take 10,000 square feet each.
President and CEO of Tru Kids said, “We believe that Toys R Us was renowned, and customers really saw us as the experts in the space. And we want to make sure we deliver on that, but in a very different way than we were before because this is a … high-touch, experiential store.”
Tru Kids also announced its team-up with B8ta, a software retailer, that will help them with opening new stores. Their target is to open 10 more stores in 2020 that includes a flagship in New York.
B8ta is a house technology platform that also helps Macy’s and has worked with different top toy brands like Nerf and Lego. In October, Toys R Us launched a website with product reviews and videos, but it redirects shoppers to Target’s website for completion of purchase.
Phillip Raub, co-founder, and president of B8ta and Interim co-CEO of Toys R Us venture, said, “As a kid, my memory of Toys’ R’ Us was running up and down the aisles kicking balls and playing with the coolest toys. As the retail landscape changes, so make consumer shopping habits. But what hasn’t changed is that kids want to touch everything and simply play.”
What would the first Toys R Us Store Look Like?
The first Toys R Us store will have more or less 1500 retail toys. It will consist of the latest trends like LOL to classic ones Steiff and other brands such as Lego, Nintendo, Nerf, Paw Patrol, and a lot more.
You would find a treehouse in the middle of the store for children to play and climb up. In the event of birthday parties, shoppers can now choose to hold their celebration in store as they have a small space in the store for such purposes.
Toys R Us also made sure that there will be some scheduled events during the week for children and the young at heart.
The store will have its soft opening on Wednesday at 10 A.M. to the public after a ribbon-cutting ceremony. It is located on the second floor of the mall next to the AMC theater.
An official launch will be held on November 30, Saturday, with some giveaways, in-store events, and some character visits.
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